I think ESPN was worried that sport was threatened so they built this look-alike site as a non-sensical decoy to dilute the message. The site's main focus seems to be for sport-hating viewers to sign up their sports fan friends for e-mail abuse. I bet that, if you do, the worst your sports fan friend will receive is an unsolicited advertisement from ESPN.
I thought it was a real site too until I looked at the underlying html. Those banner ads for ESPN are fixed and come from the site's own directory --not from a Google script. There IS a script immediately after the two banner ads but it's Google's urchinTracker for analyzing site traffic/visitors.
I tried to paste in the section of html I'm talking about but I can't get it to paste in for anything!