Dedicated Sports Channel Fails!
Posted: Fri Apr 08, 2011 1:19 pm
Two years ago, one of the networks here started a new TV channel called "ONE HD," dedicated to only sports programming.
You can just imagine the advertising campaign they had for it when they were getting it started - they wheeled out all the athlebrities to hype it up and tell us how fantastic it was going to be.
BUT NOW THAT SPORTS CHANNEL HAS COLLAPSED DUE TO LACK OF INTEREST!!!...
You can just imagine the advertising campaign they had for it when they were getting it started - they wheeled out all the athlebrities to hype it up and tell us how fantastic it was going to be.
BUT NOW THAT SPORTS CHANNEL HAS COLLAPSED DUE TO LACK OF INTEREST!!!...
HA HA!The Herald Sun wrote: Ten changes ONE HD to stop slide
April 07, 2011
CHANNEL Ten will scrap wall-to-wall sports coverage on digital offshoot ONE HD in favour of a broad slate of programs pitched at men.
Ten Network Holdings Ltd head Lachlan Murdoch says the broadcaster's soon-to-be-revamped all-sport digital channel was at a "dead end'' with ratings of below one share point.
Ten announced on Thursday that ONE, which hit television screens in March 2009, would be relaunched from May 8 with a Monday to Friday line-up featuring general entertainment programs designed to appeal to males aged between 25 and 54.
"One was underperforming from a ratings point of view; rating below a single share point was simply unsustainable and unable to contribute to our earnings,'' said Mr Murdoch, who is Ten's interim chief executive, chairman and a nine per cent shareholder.
"We were at a dead end with ONE as it stood. ''
http://www.heraldsun.com.au/business/te ... 6035503926
(Well, we can hope...)